This is a New Year (Shana Tova) card with a black and white portrait that was taken in London between the years of 1910 and 1914. The photograph captures a Jewish married couple from London. The husband is sitting down and the wife is standing next to him, and both are dressed in formal attire and appear stiff and serious, as was the style of formal portraits at the time. The photograph was developed into a greeting card in celebration of Rosh Hashanah, the Jewish New Year. Wishes for the New Year are written on the top of the card in three different languages: Yiddish on the left, English in the middle, and Hebrew on the right. Above the English greeting is a drawing of a handshake, adding to the message of greetings and goodwill that are expressed before the New Year. The different languages on the card reflect both the assimilation of Jewish people into life in Britain and the preservation of their Jewish identity and heritage.
Would You Like to Know More?
Shana Tova Cards - The earliest instance of a written “shana tova” greeting is a fourteenth-century letter written by the Ashkenazi rabbi known as the Maharil (Jacob ben Moses Moelin). This letter affirms the existence of this custom in German Jewish communities at the time. In the eighteenth century, the custom began spreading beyond the German-speaking realm to other large concentrations of Jews in Eastern Europe, especially Poland. By the end of the century, Shana Tova cards began to take on distinct characteristics, such as special writing paper, with the custom spreading throughout the entire Ashkenazi world during the nineteenth century. The postal service emerged around this time, and in the 1880s, Jewish entrepreneurs began to print commercial greeting Shana Tova cards. By this time, Shana Tova cards constituted the main body of postcards sent by Jews, and this would remain so for around 100 years.
Between the end of the nineteenth century and the end of First World War, a time known as the “Golden Age of Postcards,” the vast majority of the mail sent by Jews in Europe and America consisted of Shana Tova cards. Today, in the digital era, cards sent by post have given way to text messages and emails.
Rosh Hashanah – Rosh Hashanah is the celebration of the Jewish New Year which takes place on the first two days of the Hebrew month of Tishrei. It is celebrated by blowing the shofar, lighting candles, eating festive meals, and attending services at the synagogue. Rosh Hashanah is the first of the High Holy days which end 10 days later with Yom Kippur. The ten-day period is called the Ten Days of Repentance, because it is believed that during this period a person’s deeds are judged and the future year is decided. It is a both a festive holiday and a solemn time of introspection which includes prayer, asking forgiveness from others, and giving tzedakah (charity). The prayers on Rosh Hashanah include asking God for a peaceful, prosperous, and healthy year. Rosh Hashanah also celebrates the creation of the world. People greet each other on Rosh Hashanah by saying: “Shana Tova (Happy New Year).” Food customs for Rosh Hashanah vary among the different communities but often include round challahs (instead of the customary long loaf), apples and honey, and pomegranates. Many people send Shana Tova cards to their friends and family.
The Jewish Community of Britain – The first mention of Jews in Britain is from 1070. In the eleventh and twelfth century Jews were legally under the protection of the monarchs in return for heavy taxes and loans and lived mainly in the financial centres of London, Oxford, Lincoln, Bristol, and Norwich. In the late twelfth century, the Jews suffered from anti-Semitic restrictions, blood libels, riots, and massacres. One of the worst anti-Semitic massacres of the Middle Ages took place in York where the entire Jewish community was burnt to death at Clifford’s Tower. In 1290 King Edward I expelled all the Jews of Britain and their homes and properties were confiscated. For many centuries, Jews did not officially live in the country, but many lived secretly until the rule of Oliver Cromwell, when they were readmitted due to the intervention of the Dutch rabbi and leader, Menashe Ben Israel. Many of these new Jewish arrivals were of Spanish and Portuguese origins. An attempt to legalise Jewish presence in Britain was made in 1753 with the Jewish Naturalisation Act, and in the nineteenth century Jews received equal rights. The community prospered and comprised academics, bankers, scientists, and merchants. Among these distinguished British Jews of the eighteenth and nineteenth century were Sir Moses Montefiore, Nathan Mayer von Rothschild, and Benjamin Disraeli. Due to the good conditions, the lack of violence towards Jews, and religious tolerance, in the nineteenth century Britain became a target for Jewish immigration from Eastern Europe. The new Jewish immigrants lived mainly in the large industrial cities, especially London, Manchester, and Leeds. The East End of London became a Jewish neighbourhood where Yiddish was commonly spoken. In the twentieth century many more Jews fleeing the Nazis arrived in Britain, including the famous kindertransport, the British rescue effort of thousands of children from Nazi-occupied Europe. The Jewish community of Britain numbers over 300,000 today. This is the fifth largest Jewish community in the world and the second in Europe.
