This is a poster celebrating the 50th anniversary of the founding of Tel Aviv. It features a large sunflower on a dark blue background. In the centre of the flower is a cityscape with multi-storey buildings. The buildings represent the style of houses typical of Tel Aviv. The logo for the 50th anniversary is located on the left leaf of the flower. The right leaf is painted in blue with white stripes, representing the Israeli flag. On the bottom of the poster is written “Fiftieth Anniversary of Tel Aviv” and the dates 5669–5719, which corresponds to the years 1909–1959.
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Tel Aviv - Founded in 1909 by a small group of Jews on the outskirts of old Jaffa, Tel Aviv is now Israel’s second largest city and the financial and technological centre of the country. Tel Aviv is located on the Mediterranean coast in an area called Gush Dan. The original founders of Tel Aviv were looking for a healthier environment outside the crowded city of Jaffa. With the help of the Jewish National Fund, they purchased 12 acres of sand dunes and called their new city Tel Aviv (literally, spring hill) after the Hebrew name given by Nahum Sokolow, the translator of Theodor Herzl’s classic book, Altneuland, to the Hebrew edition. Meir Dizengoff was the first mayor of Tel Aviv and served for 25 years. In 1917, the Ottoman rulers expelled most of the Jewish community from Tel Aviv. With the end of World War I and the start of British rule, the Jews were invited back to Tel Aviv. Tel Aviv is sometimes called the “White City,” a reference to the 4,000 or so buildings built in the Bauhaus style. Bauhaus buildings, which were mostly white, were built in the 1930s by German Jewish architects who immigrated to Israel at the time of the British Mandate, after the rise of the Nazis. On May 14, 1948, the State of Israel was declared in the art museum that was located in Dizengoff’s former house. By 1950, the city of Tel Aviv had grown and expanded and was joined to the neighbouring city of Jaffa. Tel Aviv, the home of the Tel Aviv Stock Exchange, is the financial capital of Israel and the centre of high-tech and start-up companies. It is also the centre of Israeli culture and entertainment and is known for its nightlife and many high-quality restaurants.
