Time Travel > Collection Highlights > Made in Israel

Made in Israel

​The establishment of a national home in Eretz Yisrael was both spiritual and pragmatic. The members of the Hebrew Yishuv in Eretz Yisrael understood that they needed to sustain themselves, build the land and create economic, industrial and agricultural infrastructures at any price in order to be independent. 
 
First and foremost, was the need to feed the population and to ensure its physical existence in the most literal sense.  The phrase "Made in Israel" referred mainly to agricultural products: fruits and vegetables, milk products, eggs and locally produced meat. A clear connection between the land, agricultural yields and the population it fed, was made. Israeli products needed to be protected. Imports and contraband of every kind competed with Israeli products. National institutions undertook an enthusiastic publicity campaign in support of official products. To do so they often used posters – some of which are displayed here.
​Naturally, the phrase "Made in Israel" did not only refer to agriculture. Essentially, any popular everyday product was promoted by virtue of the fact that it was produced locally: beer and matches, soft drinks, ceramics and shoes, as well as locally made textiles. Very quickly all industrial products in Eretz Yisrael and in the young State were included under this description.
 
The rhetoric was unambiguous. Designers used all of the tools at their disposal: biting proclamations with an abundance of exclamation marks, figures of workers drawn in the ideals of the time, and silhouettes of smokestacks and factories, which were popular in socialist iconography all over the world. Form and color, illustrations of fruits and vegetables, flowers and workers and the happy faces of people enjoying Israeli products – all of these are prominent in the posters. However, there are two verbal aspects that stand out:  the term "Made in Israel" and the modifier "Hebrew".  "Made in Israel" was promoted as a national value in and of itself, and referred to the entire economic production – agricultural, industrial and labor – of the Jewish Yishuv in Eretz Yisrael.  The modifier "Hebrew" was attached to everything, a sort of all-encompassing national label: Hebrew eggs, Hebrew bananas, Hebrew butter, Hebrew watermelon and melon, Hebrew cloves, Hebrew roses, Hebrew ships – all of them were part of the Hebrew economic output that needed to be produced and marked with the "Hebrew Tag" – a tag that very quickly became a brand marking products made in Israel.
 
A look at the posters allows us to take a peek at an era of national ideology of agriculture, economy and industry – an ideology that eventually transformed into the widespread belief that if we are able to provide for all our physical needs, we will be able to exist as a free nation and as a distinct national body with a concrete raison d´être.
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  • Hebrew Carnation Week, the Organization for the Products of the Land of Israel-Agricultural Division, 1936-1939
  • Hebrew Rose Week, the Organization for the Products of the Land of Israel-Agricultural Division, 1936-1939
  • This Month-Only Hebrew Eggs, the Organization for the Products of the Land of Israel-Agricultural Division, 1936-1939
  • Request Beer and Matches-Only in Hebrew, 1936-1939
  • 400 Dunam of Watermelons for the Hebrew Economy, the Organization for the Products of the Land of Israel-Agricultural Division, 1936-1939
  • 20 Days of Grapes, the Organization for the Products of the Land of Israel- Agricultural Division-1936-1939
  • We Only Sell Hebrew Butter, the Organization for the Products of the Land of Israel, 1936-1939
  • Buy Ceramics Made in Israel, the Organization for the Products of the Land of Israel, 1937
  • The Made in Israel Anthem, the Organization for the Products of the Land of Israel, 1936-1939
  • Make Sure You Buy our Products- the Hebrew Banana- the Organization for the Products of the Land of Israel, 1936-1939
  • We Will Not Give Ourselves Over to Strangers!- the Organization for the Products of the Land of Israel, Agricultural Division, 1936-1939
  • An Announcement for Thirsty People, P. Vinceti's Factory, 1936-1939
  • Our Slogan: Reinforcing Industry, 1936-1939
  • A Short Letter to the Hebrew Child, 1936-1939
  • A Selection of Our Products, Tnuva, Designer: Wallisch, 1936-1939
  • Every Watermelon and Melon is Grown in the Land of Israel- the Organization for the Products of the Land of Israel, Agricultural Division, 1936-1939
  • The Made in the Land of Israel Brand Protects- the Organization for the Products of the Land of Israel, 1936-1939
  • Hebrew Mother! Will You Give the Yishuv over to Strangers- the Organization for the Products of the Land of Israel- Agricultural Division. Design: "The Publication", 1936-1939.
  • No and No!- This is what you should answer them, and this is what you should explain to your friends, the Organization for the Products of the Land of Israel, 1936-1939.
  • Do You Know Made in the Land of Israel and its Symbols?, 1936-1939
  • We Only Buy Our Products, the Manufacturers Association of the Land of Israel, 1936-1939
  • Hebrew Summer Flower Week, the Organization for the Products of the Land of Israel, Agricultural Division, 1936-1939, Designer, Wallisch
  • The Holiday of First Fruit-Holiday of Products of the Land of Israel. Buy Products of the Land of Israel and the Building of the Land is in Your Hands, the Organization for the Products of the Land of Israel, 1936-1939.
  • Only the Hebrew Banana, the Organization for the Products of the Land of Israel-Agricutural Division, 1936-1939
  • Rotlevi Tricot, 1936-1939
  • Travel on Hebrew Ships!-Overseas Shipping for Israel, 1936-1939
  • Yishuv, Have You Not Been Outraged Already?! Get up, Wake up, 1936-1939
  • Sign an Agreement with the Agricultural Division, the Organization for the Products of the Land of Israel- Agricultural Division, 1936-1939
  • The Public Trial of Products of the Land of Israel, the Organization for the Products of the Land of Israel, 1936-1939.

 

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