This poster, published in 1966, called for an end to the wasteful practice of washing one’s car with a hosepipe. The illustrated character is using a bucket and a cloth instead of a hosepipe, setting an example of how to conserve water in times of drought. He is carrying out his task happily, thus ensuring a positive message. The design uses the colours blue and white, perhaps sending a subtle message that this simple action can be seen as a Zionist undertaking.

Israel suffers from constant water shortages due to the small number of water sources, its location in a dry geographical area, and global warming. In an attempt to raise awareness of the importance of saving water, publicity campaigns, like this poster, are often launched. In recent years, Israel has developed innovative water conservation technologies and desalination plants that have improved the situation in Israel and in other countries around the world. In addition, laws have been enacted that encourage water conservation, such as the 2010 law requiring the installation of water saving devices in public buildings.