This is an advertisement for the Carmel Mizrahi winery encouraging people to buy wine for Chanukah. The illustration shows three little children standing near an older boy who is lighting the Chanukah candles. The candles are floating in the air as there is no chanukiya to put them in. The older boy is smiling, while the younger children have their mouths open in surprise. The text below the drawing reads: “candles without a chanukiya is like Chanukah without wine,” meaning that you have to have one with the other. The bottom half of the advertisement shows bottles of wine, wine glasses, and plates of food, encouraging people to drink the wines from the Carmel Mizrahi wineries. At the bottom of the page is the logo of the winery, which shows two men carrying a large bunch of grapes which is hanging from a stick. The advertisement was designed by the Shamir brothers and was printed in the Davar newspaper.
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Chanuka - Chanuka celebrates the rededication of the Temple by Judah the Maccabee and his army after their victory over the Greeks in 165 BCE. One of the well-known miracles of the Chanukah story is the small portion of oil that was able to light the Menorah in the Temple and burn for eight nights. Chanukah begins on 25 Kislev and is celebrated by lighting a Chanukiya for eight nights. It is also traditional to eat fried foods (to symbolise the oil) and play with spinning tops known as dreidles.
Chanukiya - A chanukiya is the special menorah (candelabra) that is lit on the holiday of Chanukah. Candles are lit to commemorate the miracle of the oil, which despite being enough to last for only one day, miraculously lasted for eight days. The chanukiyah is lit every night of the eight-day festival with an additional candle being added each day, so that by the last night, all eight are lit. Chanukiyot are traditionally placed in the window or by the door of the house in order to publically proclaim the Chanukah miracle. Ideally it is lit with oil, preferably olive oil, but candles are also permissible and are more common nowadays. The chanukiyah is often wrongly called a menora, which was the seven-branched candelabra lit as part of the daily worship in the temple. The chanukiya, however, has nine branches, one for each of the days of Chanukah and one for the shamash, the candle which is used to light the others.
Shamir Brothers – Gabriel and Maxim Shamir were brothers who immigrated to Palestine (pre-state Israel) from Latvia in 1935, having first completed graphics and design studies in Berlin. The brothers set up their own company on Rothschild Street in Tel Aviv and began to design posters. They co-founded the Society of Hebrew Graphic Artists in Israel and are famous for designing the official emblem of the State of Israel and various currency notes, medals, and stamps.
The Symbol of the Grapes - The picture of two people holding a large cluster of grapes has become a well-known symbol of Israel and is also the symbol of both the Israeli Ministry of Tourism and the Carmel Winery.
