This is an advertisement for new NurGas products aimed at women. The advertisement is not dated but is probably from the 1940s or 1950s. Most of the advert is in red, with a smartly dressed housewife in the centre wearing an apron and high heels. She wears a fashionable but conservative dress and is happy and smiling. The advertisement suggests that by purchasing these products, a housewife will be able to save herself time during the day.
According to the text, the woman is delighted to have received a new gas stove, described as “every woman’s dream.” On the right-hand side of the poster are two more items: a product that looks like a fridge and a water heater.
The advertisement includes a text stating that NurGas products can make women’s work in the kitchen more enjoyable and save her time. The texts are written in the Hebrew feminine form, reflecting the prevailing attitude that a woman’s place was in the home. The woman in the poster, who dreams of household appliances, seems proud of her gendered role in the home.
