“The graphic designer fashioning a dust jacket for a book produces a work of art that must fulfill a practical aim. He must have a clear awareness and familiarity with the product he is advertising, the plastic methods of expression that he will use to do so and the public whose trust he seeks to acquire.
[...] A good dust jacket that is just right, and that is consequently successful, is ultimately based on the intuition of the graphic artist, who must be both an artist and a craftsman who loves books.”