Library > News > Newsletter > 2015 > April 2015 > #PeopleOfTheBook


Every year on the intermediate days of the Passover holiday domestic tourism enjoys a boost as Israelis flock to various destinations throughout the country, making the most of some time off from work or school to enjoy the pleasant weather marking the end of winter.


With the goal of fostering increased readership and emphasizing literary diversity, the National Library launched a social media campaign under the hashtag #PeopleOfTheBook (in Hebrew) inviting travelers to photograph themselves with their books at their various holiday locales and share the pictures with the Library's online community.​


The response was enthusiastic and diverse, generating posts from across the country. The campaign highlighted both the rich range of tourist destinations throughout Israel, alongside the literary preferences of the array of contributors. A number of submissions showed classic scenes of a beachgoer enjoying a good read under a colorful umbrella on the Mediterranean coast, while others featured sites rich in history. One picture, for example, has the Yad L'Shiryon Armored Corps Memorial Site and Museum at Latrun serving as a background for a book about the 1948 battle fought on that very spot.


Pictures submitted as part of the initiative show readers of all ages enjoying good books in forests, fields and everywhere in between. The #PeopleOfTheBook campaign, designed to engage the broader public with books and illustrate their rich range and relevance, reflects the National Library's commitment to connecting people with the literary treasures held in its collections.