General elections are a highly significant occasion in the life of a democratic society. In Israel's parliamentary regime, elections for the Knesset are of great import. The lively campaign that characterizes the weeks and months leading up to election day itself nurtures Israel's dynamic and vital democratic culture. Election propaganda evokes deep-seated responses grounded in generations of the many upheavals and transitions and momentous events that have occurred in the life of the Jewish people and the history of this region, both pre-and post-state. Artifacts of this propaganda constitute an authentic reflection of the zeitgeist: the conflicts of opinion, the emotional intensity, modes of expression and even changing linguistic trends and current slang.