This advertisement for Tnuva cheese is a photograph of a colourful variety of hard cheeses displayed on a table. The cheeses include hard (yellow) cheeses (Gad and Tal HaEmek), a Roquefort cheese (Galil), and a smoked sheep milk cheese (Bashan). The poster was designed by Otte Wallish.
The logo, created in the 1930s by the designer Otte Wallish (1903–1977), considered the first Hebrew graphic designer, contains the letters “T” in English and “ת” (taf) in Hebrew. Wallish’s designs include the calligraphy of the Israeli Declaration of Independence, the first logos of Israeli manufacturers Tnuva and Osem, and the first Israeli postage stamps.
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Tnuva - The food company Tnuva was founded in 1926, when the leaders of the kibbutz movement decided to form cooperatives to distribute and export several types of food products. Tnuva was created to market dairy products and later also meats and soon became the largest food manufacturer in Israel. Since 2014, Tnuva has been owned by a Chinese state company.
Israeli Diet - The Israeli diet is a Mediterranean diet that is greatly influenced by its abundant agricultural produce. Due to Israel’s rich diet of fresh fruit and vegetables and its wide variety of dairy products, it is considered one of the healthiest in the world.