This is a poster distributed by El Al publicizing the inaugural flight between Tel Aviv and Cairo in 1980. At the top of the poster is the El Al logo. At the bottom of the poster the phrase “Inaugural flight Tel Aviv–Cairo” is written in three languages: Hebrew, English, and Arabic. In the centre of the poster is a photograph of an El Al plane bearing both the Israeli and Egyptian flags. On the side of the plane the word “Shalom” (peace) is written in Hebrew and Arabic.
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Israel-Egypt Peace Accords - After more than thirty years at war, Israeli Prime Minister Menachem Begin and Egyptian President Anwar Sadat signed peace accords in 1979. The agreement established a new border between Israel and Egypt and diplomatic relations between the two countries. It also included the transfer of half of the Sinai Desert to Egyptian control. Following the signing of the agreement, the normalized relations included flights between the countries and easy access for tourists.
El Al Flights to Egypt - El Al, Israel’s national airline, had a weekly service to Egypt from 1980. This service was viewed as strategic and was maintained despite the high security costs and low demand. However, in 2013, El Al stopped the direct flights due to the reduction in Israel’s diplomatic representation in Egypt following the attack on the Israeli embassy in 2011 and the reduction in Israeli tourism. Air Sinai, a subsidiary of Egypt Air, still maintains direct flights to Israel.