Library > Reading Corner > How Israel Advertized Aliyah in 1948

How Israel Advertized Aliyah in 1948

Israel wanted to encourage Aliyah in Israel by promoting a strong work ethic, Jewish identity, and showcasing that the newcomers wouldn't be alone on their venture.


 

​In 1948 the new State of Israel was recovering from war, an influx of refugees from Europe, and was working hard to make sure every citizen was provided with what they needed on a day to day basis.

 

During this time, the State began encouraging immigration from English speaking countries like the United States, the United Kingdom and South Africa. In order to accomplish this they published a pamphlet.

 

They titled it, "Aliyah Olim" (Immigration Immigrants) and boasted that "in 1948 we had 125000, in 1949 we shall have 250000 Olim".

 

 

 Cover of the Pamphlet

 

The pamphlet contained various and sundry propaganda images and slogans, telling the new Olim that the state needs working hands and boasting that every third Jewish citizen is a newcomer.

 

 

Images From the Pamohlet

 

Have things changed all that much? One wonders.