This is an advertisement, written in English, for a new product called “Bread and Fruit,” a bread made with fruit juice. The advertisement says that the bread has a “Palestine Patent,” which dates the advertisement to the period of the British Mandate (1922–1948). The price of the bread, in mils, is also an indication that this is from the Mandate period when this currency was used. According to the advertisement, the wholewheat and fruit juice bread is extremely nutritious, doesn’t contain yeast or acids, and is not fermented. The advertisement lists the bread’s many health benefits and offers a ten- day trial period. It states that the bread is manufactured at the bakery “Haifa” in Tel Aviv but is available at all grocery shops. At the bottom of the page is the warning: “Imitators will be prosecuted.”
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Yaakov Tzidkoni - This advertisement is from the collection of Yaakov Tzidkoni, which is indicated by the printing of his name on the side of the item. Tzidkoni was an ethnographer who collected ephemera (items, usually written or printed, that were meant to be used for a short period of time such as newspapers, postcards, booklets, etc.). Tzidkoni arrived in Israel from Poland in 1924. He began working in agriculture and then moved to Tel Aviv in 1928 where he worked in a variety of office positions. In 1942, together with Dr. Yom Tov Lewinsky, Tzidkoni founded Yeda Am, the centre of Jewish ethnography and folklore. Throughout his years in Israel, Tzidkoni amassed a large collection of ephemera.
