For over five years the Warsewer Radio (וואַרשעווער ראַדיאָ), which belonged to Der Moment, was the sole afternoon newspaper in this Jewish Metropolis, and its wide circulation more than justified its publication. In August 1929 the Unzer Express cooperative started publishing a new afternoon newspaper of its own, the Letste Najes (לעצטע נײַעס). After a short while, heavy losses sustained by the publisher forced a sail to the Hajnt publishing group, which changed its name to Hajntige Najes.
The first issue under the new name appeared on December 17th 1929, and its price was 10 Groszy. Each issue was usually 4 pages long, and occasionally 6 or even 8 pages long. On the front page there were typically 4-8 large headlines, with minimal content. These headlines were often dramatic and eye-catching, as they sought to draw the attention of potential readers passing by the newsstands. The news reports in the front pages covered various issues and items from all over of the world- places big or small, near or distant, Jewish and non-Jewish- as long as they could attract attention.
On the Second page of each issue appeared the editorial ("טאָג איין טאָג אויס") that discussed the current events. Many of these editorials were by Simha Peytrushka (The Hajnt correspondent in Eretz-Israel until 1927) and Dr. Avraham Gliksman (a well-known intellectual in the press & literary circles). In the inner pages and on the back pages appeared recurring sections and columns, covering a wide variety of topics, such as: women's affairs, family health, technology and science, humor and Parashat ha-Shavua (weekly Torah portion). Two other and popular sections published almost daily were "שידוכים ווינקל" (matchmaking corner) and "אינטימע שמועסן" (Intimate discussions), where readers could correspond with the editor about their issues and problems. These sections and columns were not unique to Hajntige Najes, rather they were adopted from the contemporary popular Polish language press.
Another characteristic of these popular-sensational newspapers was the serial novel, with between 2-3 such serials appearing daily in the Hajntige Najes. In order to attract readers into buying the newspaper, a new serial's initial installments were often printed separately and handed out for free, hoping that this would tempt potential readers. One of the popular writers of these serials was Urke Nachalnik (Itzchak Baruch Farbarowicz), a reformed criminal, who used his knowledge and familiarity with the underworld and his writing skills (especially in Polish) in order to write thrilling crime-themed serials. Shlomo Rosenberg, who was also Sholem Asch's literary assistant, was another one of the newspapers' popular serial writers, and he wrote mostly historical related serials. The newspapers' most fruitful serial writer was Jacob Kopel Dwa, who wrote under various pseudonyms, and the journalist Ber Kocher also wrote several serials. Some of the serials published in the newspaper were anonymous.
In order to maintain constant contact with its readership, as well as expand, the newspaper often advertised and conducted award-winning contests and different promotions.
During all of its running years (1929-1939) the Hajntige Najes was in fierce competition with comparable newspapers, such as Warsewer Radio and Unzer Express, and in spite of this harsh competition, it maintained its position as of the most popular newspapers amongst Yiddish readership in Warsaw.
Prof. Nathan Cohen